Ted Talks – Life Lessons From An Ad Man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life. https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man